The all in one real estate website and IDX system from Blueroof 360 is far reaching and pretty dang cool. Though it runs on a proprietary CMS and can only be hosted by and with them (which I don't like) the system itself is highly evolved and feature rich for agents and for brokers.

I didn't have a bunch of time to review this system but from what I saw, it has most of the key contact management features you would expect in a good IDX solution but also had an array of features oriented towards listing clients. These features give listing clients the ability to log in from their PC's or their mobile device to find real time info on the # of viewings, open house feedback, offers and all sorts of helpful info. How helpful, or how often a listing client might check this info is up for debate, but clearly you would look like a star showing this off during your listing presentation.


Brokers - can add agents to the CRM without charge as well as providing a basic website for each agent according to Blueroof. Lead distribution is done pretty similar to the Century21 lead router system of accepting leads within a specified time limit.

The Search - isn't really customizable in terms of look and feel and if you can't deal with the links to zillow and all the walkscore stuff then you might look elsewhere. However Blueroof 360 management pointed out to me that their search was a recent winner of a webby award.

SEO friendly / Indexable MLS listings? - Yes, it has that ability but I personally wouldn't rate this system as one of the most SEO friendly. Sure each listing gets a SEO friendly url and title tag but thats about the extent of it. Community pages and all other custom search results
pages do not.

All the other stuff - is what I think brings solid value to the table for Blueroof and the fact that it's $100/mo.

If you can get by the fact that your online destiny is in their hands, not yours (which is no different than many others IDX providers listed here on this site), this could be the right system for you.