Market Leader IDX / Search Engine Marketing Solution for Realtors | Editor and User Reviews
| 2.7 | ||
| 1.5 (2) |
| Company | Market Leader, Inc. |
| Website | http://www.marketleader.com |
IDX Features
| Customizable Lead Capture | Yes: By # |
| Interactive Map Search | Yes |
| Custom Search Building | Yes |
| Listing Syndication (Trulia,Zillow,etc) | Yes |
| RSS Feeds of MLS listings | None |
| SEO Indexable MLS listings | No |
| Contact Management | Average |
| Email Blast / Drip Email | No |
| Customizable look and feel | No |
| Alerts & Notifications | Email and/or text |
| Captures Referring URL | No |
| Reporting / Analytics | Good |
Editor reviews
Market Leader is interesting, for somewhere between $249 and $399/mo they promise you a minimum of 100 visits to your website (they provide) and some good analytics and that's that. Aside from a widget they provide there is no way to incorporate anything this system does with what you may already be doing or want to do (internet marketing related) in the future. It's a turnkey PPC solution for realtors that operates with a standalone nature. With that said, you can manually add contacts to the back-end and apparently you can, with one click, add your listings to craigslist and they also have auto syndication of your listings to the major listing hubs like Trulia, MSNBC, oodle, homescene, justlisted.com and a few others. If only there was a way to incorporate the strengths of what Market Leader does with other valuable internet marketing strategies and platforms...but if you're getting good results from a system like this than perhaps it's a moot point(?).
| Pro's | A turn-key solution for search engine marketing Perhaps good for the "hands-off" agent Good analytics on lead activity One click listing to craigslist (your listings only) |
| Con's | Can't integrate or be connected to any other internet marketing activities (aside from dropping a little widget into your existing site) Not really an IDX system (as we know them) Standalone in nature Custom searches are built by them - you can't add or edit |
| Reviewer is a ... | Other |
| Do you recommend? | Maybe |
User reviews
Average user rating from: 2 user(s)
| Con's | Just don't waste your time and money. |
| Reviewer is a ... | Current Client of this company |
| Do you recommend? | No Way! |
I fell for the hype and subscribed to this lead generation service. I was told the leads were pre-screened and we would only pay for quality leads. This did not turn out to be the case.
After three months of following up with these leads, I began to get frustrated with the number of duplicate leads, bogus leads, and leads for people wanting to purchase things that simply don't exist. When I emailed customer service asking them if a couple particular leads were going to be "free" because they either had no contact information or had been sent multiple times, the answer was no. They then went on to tell me that they sent MORE leads that I had paid for last month, so this month they were sure I could overlook the duplicates.
I then told them this was not ok and I wanted to speak to a manager. The manager told me that they had over-delivered and they were sorry I did not have the skill to convert these leads. I responded with "are you listening to yourself?" and told them I wanted this service cancelled. The manager said that was not possible because I was still "in contract" with them until August. I then asked to speak to the next manager, and left a voice mail for her saying I wanted to speak with someone who could cancel the account.
About an hour later I received an email with a link to terminate the account. I thought I had made some progress when I received a confirmation email saying that they were sorry that our relationship would be ending.
The next month, my credit card was billed again. I went back to the confirmation email and noticed that they confirmed the account would be deactivated in AUGUST (current month was May)!! I ended up cancelling the credit card they were billing so that they would no longer charge me.
Now Market Leader is harassing me because they can not collect the monthly fee. I told them that I would not be paying them another dime, to which they responded I was still under contract and obligated to pay. I then explained THEY were obligated to provide a quality product with quality leads, and they could call me every day if they wanted to but I would not be paying them again.
So...BEWARE. Any company worth ANYTHING would allow an unhappy customer to terminate the service. This company is clearly not an honorable company and I would advise anyone that is thinking about this service to avoid it at all costs. You are better off calling random people out of the phone book than following up with these worthless leads.
| Pro's | Reasonably easy to set up, however interface is clunky and makes things more difficult than they should be. |
| Con's | Leads are worthless. Customer service is worthless. Online "training" is worthless. |
| Reviewer is a ... | Former Client of this company |
| Do you recommend? | No Way! |











