This IDX system was built by a successful, experienced, internet centric real estate broker who has clearly gone through the growing pains of ineffective lead management systems. The Real Geaks crew (which I met this weekend at the NAR expo in San Diego) have developed an IDX system that is SEO friendly (MLS listing data will get indexed by Google!) easy to use and includes a strong contact & task management system. You have the option of using their system with one of their straight forward website templates or integrating it with your existing website. The integration to your existing website is done via a custom subdomain (which is growing in popularity) as opposed to using iframes. This is key, but note that the listings actually get indexed on the subdomain as opposed to your primary domain.

Lead capture settings can be set to a specific # of searches or listing views. Once the lead is generated, the contact manager kicks in with a strong feature set to manage a large amount of contacts, tasks and appointments. Email reminders, a calendering and tagging system are empowering and shouldn't overwhelm most agents with its complexity.

The broker reporting tools are very comprehensive for distributing leads and monitoring agent activity. Auto-distribution of leads can be done by round robin, weighted round robin, area and area-round robin. Agents get automatic email reminders based on lead inquiries and scheduled tasks.

Though this is a newcomer to the IDX market and is relatively unproven (by way of current clients) the fact that the system is currently in use and generating leads at a high level (see www.adrhi.com, www.hawaiis.com & www.homesalessandiego.com) should help to reconcile any feelings of hesitation.