Market Leader IDX / Search Engine Marketing Solution for Realtors | Editor and User Reviews
 |
2.7 | |
 |
0.0 (0) |
0
| Company | Market Leader, Inc. |
| Website | http://www.marketleader.com |
IDX Features
| Customizable Lead Capture | Yes: By # |
| Interactive Map Search | Yes |
| Custom Search Building | Yes |
| Listing Syndication (Trulia,Zillow,etc) | Yes |
| RSS Feeds of MLS listings | None |
| SEO Indexable MLS listings | No |
| Contact Management | Average |
| Email Blast / Drip Email | No |
| Customizable look and feel | No |
| Alerts & Notifications | Email and/or text |
| Captures Referring URL | No |
| Reporting / Analytics | Good |
Editor reviews
| Overall rating: | 2.7 | |
| Ease of Use: | 3.0 | |
| Lead Quantity: | 3.0 | |
| Lead Quality: | 3.0 | |
| Look & Feel: | 3.0 | |
| Ability to Customize: | 1.0 | |
| Service & Support: | 3.0 | |
| Bottomline Value: | 3.0 |
Market Leader is interesting, for somewhere between $249 and $399/mo they promise you a minimum of 100 visits to your website (they provide) and some good analytics and that's that. Aside from a widget they provide there is no way to incorporate anything this system does with what you may already be doing or want to do (internet marketing related) in the future. It's a turnkey PPC solution for realtors that operates with a standalone nature. With that said, you can manually add contacts to the back-end and apparently you can, with one click, add your listings to craigslist and they also have auto syndication of your listings to the major listing hubs like Trulia, MSNBC, oodle, homescene, justlisted.com and a few others. If only there was a way to incorporate the strengths of what Market Leader does with other valuable internet marketing strategies and platforms...but if you're getting good results from a system like this than perhaps it's a moot point(?).
| Pro's | A turn-key solution for search engine marketing Perhaps good for the "hands-off" agent Good analytics on lead activity One click listing to craigslist (your listings only) |
| Con's | Can't integrate or be connected to any other internet marketing activities (aside from dropping a little widget into your existing site) Not really an IDX system (as we know them) Standalone in nature Custom searches are built by them - you can't add or edit |
| Reviewer is a ... | Other |
| Do you recommend? | Maybe |
