Unfortunately this vendor hand-cuffs you to their proprietary (and new) blog platform in order to create and utilize the RSS feeds of the listing data for seo juice. Also the feeds are only created on the back end so your site visitors don't have an option of receiving listing updates via RSS (as opposed to email). The IDX system by itself is an iFrame solution only making it non-indexable to search engines unless you also go with one of their blogs which will set you back a few grand. Overall it's a good system but perhaps a little dated in it's front end appearance and lacks any ability to style it for a more integrated look to your existing website. It's ease of use and comprehensive set of back office features makes it effective for generating and managing leads.

Note: If you are into email marketing and want this ability integrated into your IDX system than you should take a serious look at this system. Comparatively speaking, it's fairly advanced with pre-built (but editable) drip email campaigns. It also has email blasting and quick email abilities that send each email out on a generic / professional email template which of course has your basic branding elements and links back to your site (a customized email template service is also available as an upgrade).

The Broker Tools:
Leads are automatically routed to the listing agent assuming the listing agent has a 1parkplace IDX account. Lead routing can also be done manually again assuming the agent also has a 1parkplace account, and the system includes useful reporting abilities to track lead / agent activity. An intranet upgrade is available as well.