Rather than simply posting something like "who has the best IDX system out there?" I'm interested in getting feedback on what the specific criteria is, or would be, most important to you in making that determination. Here's what I currently use on all of the IDX reviews here @ nofluffreviews.com:

Current IDX rating criteria:

• Ease of use
• Lead Quality
• Lead Quantity
• Look and Feel
• Ability to customize
• Service and support
• Bottomline value
  

Let me know your thoughts on rating criteria for IDX systems.

As always, all comments are welcome.

Fantastic news came out of the Diverse Solutions camp a few days ago regarding the future availability of a Wordpress plugin for their IDX System.

The plugin allows for an embeded version of their IDX system into your Wordpress blog (as opposed to using frames to display IDX information), so listing data can be crawled and indexed by the search engines. 

Feature summary:

• Indexable listings data into your Wordpress blog - Finally!
  
• Some cool widgetts for quick searches, featured listings, etc.
  
• Ability to use "code snippetts" of some sort for embed applicable listing data into other types of posts
• Certainly much more than what I'm writing here
• Still accepting beta-testers until a final release is available!
  
• See a live site example here
  

Will there be more open source plugins or extensions becoming available from other IDX system providers?

To my knowledge this is the first open source cms plugin / extension to be available from a mainstream IDX vendor, but hopefully not the last. If you've read my reviews of the other IDX solution providers that offer a search engine friendly IDX system (eg. the type that allow listings to get indexed) you would know that most are a bit expensive and they all require you to use their own website/blog platform / cms. And though this is acceptable for some, allowing for the same SEO benefits to be available to you via an open source cms such as Wordpress is an undeniable great first step in the right direction for many. I'll even take it a step further and say that this is the best direction for any IDX company to take and here's why:

We all win with a tight integration of IDX systems and open source cms's!

• Longtail searching home buyers will find more relevant results from their online home searching
• Open source cms's empower agents and brokers and are key factors in yielding longterm positive ROI
• Joomla! and/or Wordpress often create better internet marketing options for real estate agents and brokers
  
• The open source development community can now be tapped as potential resellers or channel partners for IDX vendors to help with sales and marketing
• IDX vendors could focus more sharply on development efforts ultimately resulting in better products & solutions for agents and brokers
  

I could go on and on but I think you get the point. Do you think other IDX vendors will follow suit? If so, who? I have my own ideas...let me hear yours.

Really cool news from the guys up at IDX Broker. If you're an existing IDX Broker customer you now have access to a brandable iPhone app for your clients to search for property and contact you directly from their iPhone...Oh and by the way it's FREE!. Links and banners offering one-click download service of the app are now available in the back-end of your IDX Broker system for you to post on your site. Here's a quick summary, photo's and a link to the video.

Feature summary:

• FREE! Add on
• Your branding
• Customize the color via color chooser / hex code
• Users need to enter your specific id code only once to be locked into your site
• Your featured listings are automatically featured
• Map search and all other search tools are available

Watch the IDX Broker iphone app video

Read a detailed review of IDX Broker IDX System

Read more about the IDX Broker iPhone app

Welcome Real Estate professionals!

Tired of buyers remorse?

Are you done with listening to sales "executives" regergitate their corporate marketing fluff onto you?

Want to know the real deal on a product or service before you buy it?

We thought so, and built nofluffreviews.com for you!

If you're looking for information and real user reviews on real estate internet marketing products and services, specifically IDX Systems, you have come to the right place. We will also be focusing on adding reviews of the various professional coaching programs and seminars shortly.

We're in the infant stage of content development for the site so feel free to contribute by adding a listing, a review or a simple comment - it will be greatly appreciated.

Grab our RSS feed to stay tuned to our progress for updates, announcements, contests and prizes! We love user feedback so contact us and let us know your thoughts on how to improve the new site.

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The NoFluff Team